Occupy Amazon.com, We’re All Fed Up
When I blasted my friends and neighbors about Amazon.com’s recent promotion, I quickly got responses like “disgusting” and “who would want to support that kind of bad corporate behavior”. One honest response was “I will never buy anything from Amazon.com again.” What’s the fuss? The offer encouraged customers to use the company’s smartphone price check app — essentially, go shop in a store, scan the item you want, and buy from us and you’ll receive a discount of up to $5. Customers are allowed to do this up to three times on Saturday, December 10.
Josie Leavitt, co-owner of The Flying Pig Children’s Bookstore, blogged “Honestly, I’m sick of Amazon. I’m tired of people saying, ‘But it’s so much cheaper than what you can offer.’ Yes, it’s true, the new Steve Jobs book is 49% off at Amazon, and that’s 3 to 6% more than I can buy the book for from the publisher or a wholesaler. So, yes, I’m sick of Amazon acting as its own retail distribution center and getting a far better discount than I can. I’m tired of faithfully paying sales tax and having customers tell me how much they like saving money with Amazon.”
In a letter to Jeff Bezos, Oren Teicher, the CEO of the American Booksellers Association, stated, “We could call your $5 bounty to app-users a cheesy marketing move and leave it at that. In fact, it is the latest in a series of steps to expand your market at the expense of cities and towns nationwide, stripping them of their unique character and the financial wherewithal to pay for essential needs like schools, fire and police departments, and libraries.”
Is it legal? Absolutely. Is it ethical? Hardly.
In the United States, you can sell below your own cost. You can sell below cost on so many items as long as your stockholders are willing to wait for you to kill off your competition and then hike prices to regain your original profit margins — when you are king of the marketplace. Amazon.com poured millions of dollars fighting states’ efforts to get them to collect sales tax. Main Street shop keepers have never questioned the value of collecting sales tax for the greater good of their communities.
We write and share this not to make anyone feel guilty for owning a Kindle. We simply think it is important for all of us to be aware of what’s happening to make informed choices based on values.
In the book business, we’ve seen relentless pursuit by Amazon.com to own the entire publishing and bookstore business — from printed books to ebooks, publishing to retail. There’s tremendous danger in having one company dominate in any industry, but especially when one represents the world of ideas.
Where you choose to shop makes a statement about who you are. We hope you’ll choose to shop local.