What’s the Book that Changed Your Life?

It’s a wonderful topic! And, you’ll see magazines pose the question to authors and celebrities, but it’s also a perfect question for bookstores to ask their customers … and to use on shelf-talkers around the store.

Once you get on in age you realize: there simply is not enough time in life to read (or re-read) everything you want to read. You stop trying to get through the book you are not enjoying. You don’t read a book just because a friend told you “it’s good”.

We want to find people who appreciate the same kinds of books we love. So now we know that the Amazon reviews are rigged and laden with paid placement. There are so many more books and many more reviews per book, but who do you trust?

Shelf-talkers are often written only by staff, but there are a number of local experts who could be helping shape your section ... and engage customers

Shelf-talkers are often written only by staff, but there are a number of local experts who could be helping shape your section … and engage customers

This is the #1 opportunity for any independent bookseller. The challenge is, how do you keep up with all of the books being published? The major publishers crank out hundreds of thousands each year and now with independent publishing so easy everyone who wants to write a book is or has, finding something good to read is more and more difficult.

So why not take the online reviews strategies into the bookstore? Some stores have featured reviews by select customers, but not nearly enough stores do this and with not nearly enough customers to create buzz and interaction among customers.

Imagine seeing book displays and shelf-talkers with quotes from your:

  • school principal on the best books on helping children succeed in reading and in life
  • master gardener on choosing the right plant for your region
  • physician on the best books for weight loss and controlling diabetes
  • respected pastors with books that helped them deal with loss, disappointment, divorce
  • wedding planner for the best tips on personalizing that special occasion
  • chef or restaurant owner on what cookbooks they use at home
  • book group member who also is a fan of fun mysteries
  • teacher who loves history

All communities have people who are specialists on some topic. Why don’t we engage these folks? They’ll not only refer people to the bookstore, but they’ll feel honored you asked. People will mention those reviews on shelf-talkers and the store name will be spoken throughout the community.

People find reviews helpful. Let’s use them, give them credibility, and tap local experts and local readers. Imagine having personal recommendations throughout the store in each and every section … now that is a rich and meaningful stop at the bookstore and no¬† one would ever leave without several ideas of what to read next.

 

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