Teens prefer bricks-and-mortar
I do love studies and when it comes to trends and young people, it’s fascinating to see how they like to shop, how they view themselves, and how that relates to the retail business. So when I saw the link to “Meet the Teens” from today’s National Retail Federation news, I had to go find out how things have changed since I was in my teens in the 1970s, hanging out with friends at the mall when I wasn’t working at my part-time job at one of the teen clothing stores.
Seems a lot has changed and some things have stayed the same…
Online shopping is part of the mix, but teens prefer to shop in-store where they can see the merchandise.
Facebook is “kind of dead” … so marketing is a moving target and social media venues are trendy.
Parents and part-time jobs are sources of income. Teens have money to spend.
Teens are less into doing what their friends do, but more into finding their own style (and voice).
When Young Adult Fiction has had such a boost in the last decade with debut authors and new authors writing hit after hit, it’s a wonderful moment to make sure teens and young adults find a home at the bookstore, come in to touch the books and soak in the good “space”, and find books that help them develop character and enjoy their leisure time.
Teens want to go out and shop. Let’s invite them in… and provide them the opportunity to connect for real with the world of ideas.