Bookselling When the World Turns Upside-Down
When terrible things happen, people seek answers and search for what can bring them comfort. In our country’s recent history, we’ve felt the shock of 9/11, the horror of Hurricane Katrina, and now, the discomfort and discontent of many social problems that have surfaced in Ferguson, Missouri. After now a series of killings of black people by police officers, our President and the people of have acknowledged we have work to do. This work involves our collective attention.
When a crisis strikes, we search for understanding. Some look for comfort. While some people head to a church or a park, people also head to their neighborhood bookstore. While not many bookstore owners imagine the bookstore as a sanctuary when they decide to get into the business, when a crisis hits, it becomes clear that a bookstore is also a special kind of healing place.
It may be the peaceful quiet of browsing books, a symbol of knowledge and wisdom, that is the draw. Someone can leave the store with an escape novel, but the trip into the store helped in some way.
Others want interaction and dialogue. Left Bank Books, a St. Louis indie bookstore, not only stayed open after the Ferguson jury announced its verdict, but has scheduled a series of book discussions for a new group entitled #FergusonReads. Their website reads:
“The events in Ferguson have been upsetting for nearly everyone in our community. This reading group is an attempt to add some civility and context to the mix by exploring race, not only in St. Louis, but America as a whole.”
I’ve sent this link to my neighborhood book group. February is Black History Month and we’ve yet to select our books for 2015. I hope members of my book group will share the link with others too, exponentially expanding its reach.
One of the greatest competitive advantages of an indie bookstore is being part of the community. Helping the country face and work through its issues …. to help it reach its potential … is how we make a difference in our communities and beyond.
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