Authors, Bookstore Events & Magical Discoveries

During yesterday’s book and author breakfast at BookExpo America in New York City, we gathered, as usual, to learn about the new big books for fall and I was reminded how fortunate we are to sit and listen to writers … and the power of having more than one present during an event.

Authors Brandon Stanton, Kunal Nayyar, Diana Nyad, and Lee Smith speak during BookExpo America.

Authors Brandon Stanton, Kunal Nayyar, Diana Nyad, and Lee Smith speak during BookExpo America.

Kunal Nayyar (Big Bang Theory) was our master of ceremonies. He spoke about his upcoming book, Yes, My Accent Is Real, autobiographic essays, including his six day wedding in India with 1,000 people. He then introduced Lee Child, bestselling author of the Jack Reacher series who told us some about his years in England and past careers before telling us about his writing life. Diana Nyad then impersonated her Greek father when she was five, a conversation which lead to the reasons why she persisted to finally achieve success in swimming from Cuba to Key West and has told about it in her upcoming book, Find A Way. Last to speak was Brandon Stanton, photographer and author of the bestselling book Humans of New York which gave way to his newest, Humans of New York: Stories. I began blotting tears before Brandon even got through the first third of his presentation.

Prior to yesterday, I didn’t know Brandon Stanton’s work or his blog and must have just passed up the fact that he hit The New York Times #1 spot. Yet, Brandon’s own story touched me deeply. Imagine flunking out of college, getting axed from a job you imagined would make you wealthy, and instead finding yourself on the streets taking photos of and listening to stories of average people on the streets of New York City. I never would have been on the look-out for his new book, but now I’ve written the release date on my calendar: October 13, 2015.

You just never know when you’ll discover a great story, a remarkable writer, or one amazing human being.

While many noteworthy authors can engage an audience on their own, when bookstores want to help launch a less known author, pair them up with another author or create an event with a number of authors who all have their time to tell their story.

More and more, bookstores are hosting Local Author Nights where a number of writers come to make their presentations during a celebration of local talent. What could be three to five mediocre events becomes a well-attended event with a number of wonderful results. Not only do the authors bring their own followers, they meet one another and have time to meet readers beyond those in their own circle. For the bookstore, we sell more books … just because of the unexpected discoveries of those who come to sit and listen.

Bookstores are the ones that help readers make magical connections. It’s just another way bricks-and-mortar bookstores provide something that can’t be fully replicated online.

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