Choose People Over Technology

Bookstores typically aren’t pioneers when it comes to technology. We use book industry databases to help us navigate the growing world of books and can’t easily survive without the bookstore computer systems to manage the business, but otherwise, bookstores thrive on low-tech approaches to business. In today’s world, we often need to remind ourselves that this isn’t necessarily wrong.

Just think about the number of times you’ve called a business to automatically receive the recorded message that claims “your call is important to us…” and then you hang on the line and wonder if you’ll reach a real person. Conversations about implementing the $15 minimum wage includes corporations trying to find ways to automate more functions … to minimize the effect on shareholders.

Real connection requires the human touch.

Meaningful connection requires the human touch.

This week I read on Care2, an article by Anne Pietrbngelo entitled “7 Ridiculously Easy Ways to Do Good” and #3 was “When it’s people vs. technology, choose people.”

This is good advice for individuals. It’s great advice for companies.

We can love technology, but know its appropriate uses, switching to the human side of life to really connect. Long term, true relationships are formed this way.

An algorithm can give you a book recommendation, but it takes a real bookseller to listen to you explain what doesn’t work in a “search” box, then hand you some suggestions. You can browse online, but there’s nothing like hanging out in a bookstore, listening to people talk about their lives and their reading, and being surrounded by books that explore, explain, reflect on, and laugh at life.

You never know who you will meet, things you will discover, or what you will experience.

Our world is high tech and that won’t change. While our bookstores will be run on technology in the background, the real current is the human touch. It’s something that is and remains important.

We need to remind ourselves that it’s this human touch that forms the foundation of relationships and forms the foundation of a good business. It’s a good thing to keep this as our primary focus.

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