Yelp To Connect With Young Adults
In a recent article reprinted in the UTNE Reader from Gastronomica, Dylan Gottlieb presented the demographics of the Yelp users: they are urban dwellers, disproportionately young, white, childless, wealthy, and highly educated. Most importantly, he reports that Yelp’s data suggests 72 percent have either college or graduate degrees … and they love authentic experiences.
Yelpers have a treasure trove of readers and potential indie bookstore customers.
Gottlieb wrote about Yelp posts mostly about dining experiences, but the demographics indicate that Yelp may be a perfect platform for marketing outreach for indie booksellers.
Not only did these Yelpers grow up reading Harry Potter books, they went on to devour young adult novels, and now, according to recent studies, are reading more than their parents and grandparents. Who would every imagine?
In our work helping bookstores with succession planning, we check all of their social media sites and recognize that there are few bookstores with any more than a few customer comments on Yelp.
In today’s world where peer opinions matter more than ever before, Yelp appears to be an underutilized platform to reach out to younger readers. Prompting a few young customers to post about books and your indie bookstore.