Return to Print Books
Like many others who a part of a book group, my book group has become a vital part of my life. Having spent decades in the book business, it’s also been a fascinating portal into not only what others love to read (and why), but to see how they prefer to read.
Over the last decade, I’ve seen several of my book group friends switch to e-books. Each month, I bring my print volume.
This week, one of the e-book pioneers told me she’d recently read a printed book and is going back to print. “What is it that is drawing you back to print?,” I ask. Without specifics, my friend and neighbor explains that, “it’s a totally different reading experience … it’s more real and it’s simply a better experience than reading on a screen.”
Even though she has all of the Amazon perks from being a long-time Kindle user, she’s limiting her e-book reading to travel. Otherwise, she’s going back to print and buying those books at our local indie bookstore, who hosts my neighbor’s knitting group.
The IT professionals forecasted that e-books would be the dominant format by now. What clouded the judgment was the fascination with technology as innovations were radically changing our lives. Now, there’s been time and space to compare both experiences. And, people are choosing what feels best and most rewarding.
With a six percent growth in unit sales January through June of this year versus 2015, my neighbor is not alone. Reading is more than accessing type immediately.
Print books are a beautiful invitation to shut out the distractions that surround us and enjoy the weight of a good story or immerse ourselves in the topic we choose.
Not that readers who have been reading e-books will choose to return completely to print, but readers are acknowledging the reading experience is different … and better … with print.