No More Stuff, We Need Stories
The political season “got to me” this past week. I’m politically engaged both locally and nationally, so for months I’ve been watching campaigns and debates, listening and reading commentary, and taking note of the nuances of this campaign season. But, as the negativity and dysfunction escalated, I hit an emotional wall.
While I often visit etsy.com to see what artisans are creating with books and with reading-related themes for our bookstore design work, this time I found myself using the key words, “prayer beads”, which is how I found Laura Grierson, a jewelry artist and metal smith based in Southern California.
Perhaps a bracelet with spiritual properties would bring peace to these moments. I remembered how my mother, who lived through much tragedy yet had her misgivings about organized religion, would say the rosary. I went surfing online and discovered Laura’s artwork, learned her story, and bought a bracelet.
Inside my tiny package that arrived just a few days before my birthday, I discovered a small hand-crafted note that read, “Dearest Donna, Please enjoy wearing your mama bracelets as much as I enjoyed making them for you! Many many blessings. LOVE + LIGHT, Laura”
As someone who has spent a career connected to retail, my work has been guided by why we buy. I’m convinced most of us no longer need more stuff.
We buy stories that connect us.
My purchase is more than another item in my material world. It’s a story, a connection, and shared humanity. For Laura’s customers, her story and personal touch shows in everything from her initial email expressing gratitude for your order to the lovely gift that is hand-packed with a hand-written note.
As I write this blog, I’m wearing Laura’s bracelets. They’ve connected me with another person I didn’t know before last week. And, the mindfulness reflected in the bracelets is reminder that goodness and kindness are present in this world.
Where we shop and what we buy matters … perhaps more than ever.