Launching a Bookstore – What To Get Right From Day One

Once your dream becomes reality, you have made a stark right turn. Your vision is now central to your “To Do Today” list. You go from thinking about things in a general way to making them actually happen.

We’ve now entered our third month of being in business. Looking back to the planning and set-up stages, it’s now even more clear what new store owners need to get right from the very beginning. Our work with clients that have been open a few years reveals the kind of difficulties that can surface later on when it's harder to change what's already firmly in place.

These are the biggies, in no particular order.

Choose a computer management system that works in the book industry.
The most pain we see is when someone has bought a generic POS system because the screen is sleek or the system is most affordable. Now that I am the one ordering and returning books at this stage of our start-up, I see just how time consuming it is even though we import title data from book industry sources.

Be kind and gracious to all authors and have a system in place so you can make inventory and marketing decisions.

Know how you will accommodate self-published authors.
Self-published authors will make a beeline to you. How will you handle people who approach you every day and want to tell you about their book … or their sister-in-law’s series of children’s books? Know if you’ll take books on consignment (and learn how to do that) and how self-published authors who live in your community (and don’t) fit into your plan for inventory, programs and events. You won't find much time to get things done if you are constantly taking time out to have ad hoc conversations with self-published authors, so have materials ready. Here's our web page that allows them to tell us about their work and their ideas for helping us sell (not just stock) their book(s).

 

 

 

Be present on the sales floor.
Your competitive advantage is that you are a neighbor running an independent business that has invested in the community. Be visible to customers who want to thank you for opening. Be visible to staff who are watching how you greet and interact with customers. Show staff what to do when they’re not busy with customers. Answer the phone. Write shelf-talkers. Restock the supplies at the cash wrap. Clean the restroom. You are setting the pace and the tone.

Present a full and rich selection.
As it’s been said many times before, you don’t have a second chance to make a first impression. You’ll learn a lot about how to shape your selection once you’re open and see what people are requesting and buying. Yet from the beginning, your selection can spark tremendous word-of-mouth marketing, your most genuine and valuable way to get new customers. Spark that momentum with the best books and gifts and toys and cards you can showcase from day one.

Some things are hard to change once routines have been set, behaviors have been established, and opinions have been formed. Prepare for a successful launch and you’ll spend less time reacting and more time enjoying the amazing bookstore you’ve been dreaming about for so long.

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