Launching a Bookstore – Bookselling and IT

We’re not thinking about ebooks here (ebook sales have plateaued and have been on decline for many months), but information technology as it powers bookstore operations. Our dining room is transformed into our central area for setting up and learning … Continue reading

Launching a Bookstore – The Pop-up Shop

With Small Business Saturday the perfect opportunity to remind people of your start-up and the importance of small business to the local economy, why not do a pop-up shop? Start-ups do pop-ups for a variety of reasons, mostly for visibility … Continue reading

Bookstores as Outliers as General Retail Suffers

First is was just the business news, now, the general media is covering the struggles of the retail sector. Retailers are struggling. Stories of corporate restructuring and store closings and the impact on employment figures have, for good reason, caused … Continue reading

Let’s Talk About the Spiral “Up”

Whether I’m reading the news from the National Retail Federation or listening to the nightly business news, it seems so many retailers are struggling. Blame the internet, overhead, or too much space, but retail is challenged. Yet the news coverage … Continue reading

Marketing in a digital world

You, too might be getting these calls … they begin with a woman who, for the first few seconds, seems real, even likable. She has a little giggle and wants to know if you’re on the line. She sounds like … Continue reading