Bookstore marketing brings in customers and develops loyalty
Marketing is ongoing if you want to keep good customers and find new ones, but bookstore marketing budgets are pretty slim, pushing us to be careful about prioritizing our strategies.
Typically, bookstore owners spend 2 percent or less of annual sales on marketing. Publishers offer arrangements that help bookstores promote their books, and those co-operative advertising funds (“co-op”) help a great deal to stretch what you can spend on promoting your bookstore.
So you invest your funds where they’ll give you the greatest return, we’re here to help with:
- Consulting to develop a marketing plan that reaches your target markets (best prospects who you want to be your customers) and helps build sales over a broader customer base
- Bookstore newsletters you can insert in local publications, target to key neighborhoods in your community, distribute to other businesses where people gather, and send to customers
Look to Paz & Associates’ team of copywriters and graphic designers for promotional strategies and professional materials. Publisher co-op is there to help you with outreach marketing in your community, providing thousands of dollars (for any size bookstore) for your use in promoting books and reading.
Dozens of indie booksellers across the country rely on us to help them reach people who aren’t their customers, but should be. If you’re only marketing to current customers, you’re not engaging in outreach marketing. To grow your business, you need to make both strategies part of your marketing plan.
Here is a sample of our customized newseltter. Published six times a year, you benefit from a professional design, a beautiful print promotion (which is consistent with your business of selling print books), lower rates since several bookstores are printed at once, and even mailing services if you need them. Let us take care of your print promotion while you devote your time to the many other aspects of managing your bookstore business.
Let us know what’s on your mind. Your first consultation is free. Send us an email or give us a call at (904) 277-2664.