Easy Bookstore Market Analysis Tool
I am fascinated with the Every Door Direct tool developed by the U.S. Postal Service. Designed for use by small businesses for planning door-to-door marketing, it turns out this is quite a valuable resource for prospective business owners.
Analyze your market by postal carrier route for detailed information on neighborhoods within a community
Here’s how it works … Go to the home page at https://EDDM.usps.com and enter a zip code you want to explore. Using the menu options below (Route & Residential), refine your search. Use your mouse to hover over different carrier routes and you’ll see demographic data appear on the screen describing who lives there.
This resource is perfect for:
Obtaining much more detailed demographics than by zip code or market analysis that takes a random 1, 3, and 5 mile radius around a particular address
Identifying neighborhoods and even streets that would be best for your new business
Collecting data for your business
Gathering marketing information to use later as you target your promotions
And, it’s free and available to you right now.
If you’re a visual person like me, it’s great to see the map, clip and save sections, and use the tables to choose the routes and tabulate population totals.
Market research has never been this fast, easy, or valuable.
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