It’s the week of Thanksgiving and I welcome the opportunity to take a deep breath from the long list of things that still need to be done before launching Story & Song Neighborhood Bookstore Bistro.

Today I was at the shop while the electrician was wrapping up. Dan worked a very long day, was covered in dust from the acoustic tiles and sheetrock, and was ready to embark on a 40 minute drive back home. Yet he took a moment to let me know a few things about the audio lines, then to tell me just what a “cool thing you’re doin’ here.”

Small Business Saturday Banner jpeg

I’m grateful for:

Dan and the fact that he’s telling others about this bookstore where you can come listen to music.

Our contractors showing up during a holiday week.

Our banker gave us an update today and said how much she was excited about seeing the bookstore once all of the renovations are completed.

Successful electronic order transmissions to both book wholesalers for our pop-up bookshop this Saturday.

David Sax, author of The Revenge of Analog: Real Things and Why They Matter, and his wonderful piece in Sunday’s New York Times, “Our Love Affair With Digital Is Over.”

My colleagues, the good souls who own independent bookstores

The countless members of the community who have gone out of their way to tell us how thrilled they are that we’re opening a bookstore, then ask when we’ll be open.

Small Business Saturday

Thanksgiving

And I’m grateful to have Mark as my partner in life and in business. It makes a difference when you have support for your values and priorities.

If you’ve embarked on a dream to open a bookstore, may you always take a moment to refresh your energy by taking note of the reasons to be thankful for the opportunity to do something rewarding and enriching with your time, energy, resources, and talent.

The political season “got to me” this past week. I’m politically engaged both locally and nationally, so for months I’ve been watching campaigns and debates, listening and reading commentary, and taking note of the nuances of this campaign season. But, as the negativity and dysfunction escalated, I hit an emotional wall.

A simple purchase of a bracelet by Laura Grierson was a reminder that we don't buy "stuff", we buy for the story.

A simple purchase of a bracelet by Laura Grierson was a reminder that we don’t buy “stuff”, we buy for the story.

While I often visit etsy.com to see what artisans are creating with books and with reading-related themes for our bookstore design work, this time I found myself using the key words, “prayer beads”, which is how I found Laura Grierson, a jewelry artist and metal smith based in Southern California.

Perhaps a bracelet with spiritual properties would bring peace to these moments. I remembered how my mother, who lived through much tragedy yet had her misgivings about organized religion, would say the rosary. I went surfing online and discovered Laura’s artwork, learned her story, and bought a bracelet.

Inside my tiny package that arrived just a few days before my birthday, I discovered a small hand-crafted note that read, “Dearest Donna, Please enjoy wearing your mama bracelets as much as I enjoyed making them for you! Many many blessings. LOVE + LIGHT, Laura”

As someone who has spent a career connected to retail, my work has been guided by why we buy. I’m convinced most of us no longer need more stuff.

We buy stories that connect us.

My purchase is more than another item in my material world. It’s a story, a connection, and shared humanity. For Laura’s customers, her story and personal touch shows in everything from her initial email expressing gratitude for your order to the lovely gift that is hand-packed with a hand-written note.

As I write this blog, I’m wearing Laura’s bracelets. They’ve connected me with another person I didn’t know before last week. And, the mindfulness reflected in the bracelets is reminder that goodness and kindness are present in this world.

Where we shop and what we buy matters … perhaps more than ever.

It’s been a busy week in a very good way. We’ve gotten inquiries from people in sizable cities that have only had second tier chain bookstores after the departure of Borders and Barnes & Noble. And, we heard this new store update from Jay Jackson, co-owner of Absolutely Fiction Books! with his wife Becky:

“People were waiting for us to open the doors, several people told me they almost cried when the first building deal fell through, they are emotionally invested in the Bookstore and make up our core fans. For them it’s not just a place to buy books it is a dream come true, Their dream.”

A Texas community celebrates the opening of Absolutely Fiction Books!

A Texas community celebrates the opening of Absolutely Fiction Books!

Perhaps it is true that we only recognize the value of what we had when it is lost. The residents of Lufkin, Texas once upon a time had a Waldenbooks. Becky worked there and was devastated when it closed. For years, she mourned the loss of the bookstore. Others did too.

When we can buy anything online, why do we miss any retail store?

Bookstores are special places. Yes, it’s the books and the staff and the smell of coffee and the comfy chairs. And, it’s so much more than that.

In the U.S., we have experienced a mind-bending political campaign that has brought about a series of shockingly new lows. Insults, bullying, the deliberate spread of misinformation, the lack of apologies and basic courtesy. The dark side of humanity has shown itself without shame in a country we thought stood for high ideals and personal responsibility, especially from those who wish to become our national leaders.

For months now, this dark side is the center of every media story. As a result, the campaign makes its way into casual conversations. People are upset for a lot of reasons.

That’s why when Becky Jackson puts fresh flowers out in the bookstore on Fridays and mentions it on social media, customers come in just for a look, a dose of something beautiful and refreshing. Then, there are books on the tables and shelves that are symbols of civility.

Bookstores ground us. They connect those who value facts, seek knowledge and common ground, want to engage in meaningful discussion and make the world a better place. It’s a place where people honor one another, even when they disagree, with courtesy and respect.

It’s no surprise customers of Absolutely Fiction Books! became emotional when they learned an indie bookstores would be opening in their community. Yes, it’s retail, yet a symbol of civility. May the flurry of new bookstore openings continue. We need bookstores for ourselves, our communities, our country, and our world.

I think we’re at a tipping point in developing alternatives for affordable retail space …

Mark and I recently visited Nashville, our former home town, and loved traveling East Nashville, a community blossoming with home renovations and new cafes and retail stores.

While Nashville is known as a creative community … home of the Southern Festival of Books, Ann Patchett’s Parnassus Books, plus all of those creative songwriters and composers who come from all over the world to contribute to the world of entertainment.

IMG_0131What we stumbled across was The Idea Hatchery, a cluster of small spaces near a major intersection. The flyer we picked up began with the headline:

“Start a Small Business in East Nashville”

Then continued, “The Idea Hatchery is”

* A community of small independent businesses hosted in 8 individual buildings.

  • An arrangement of buildings that have footprints of 168 sf, 256 sf, and 320 sf.
  • An opportunity to experiment and to share ideas with other small business owners.

The Idea Hatchery offers:

  • 1 year leases with no limits on renewal.
  • Reasonable rents with pro-rated utilities…”

Check out the gallery of photos and just imagine all of the cool things people discover when they visit.

New models are surfacing. They focus on collaboration, synergy, and creative energy. It’s an exciting era for indie businesses.

As we hear and see the horrific stories of oppression in Syria, Iraq, Pakistan, and the growing number of countries being dominated by ISIS, it’s not only the physical brutality that is disturbing, but the limitation of education and free speech that dampens hope for the future. China limits internet access. After World War II,   we hoped we’d seen the end of government suppression of ideas. Not so.

Today, in the U.S. in the year 2015, two recent polls conducted by the Newseum Institute and the Harris Poll report that the number of people who think there are books that should be banned completely has grown from 18 percent of those surveyed to 28 percent. The polls also indicated that one third of Americans do not know what the First Amendment is.

Here is the language:

First Amendment – Religion and Expression. Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”

It would be interesting to compare the results of these polls to those who measure how many Americans know about the Second Amendment, the right to keep and bear arms.

The American Library Association reported that there were at least 311 books either challenged or removed in schools and libraries in 2014. Some of those books include The Absolutely True Diary of a Part-Time Indian by Sherman Alexie, Toni Morrison’s The Bluest Eye, Khaled Hosseini’s The Kite Runner and others.

The list of challenged books gives us real reason to be concerned about the efforts to control the free flow of ideas.

The list of challenged books gives us real reason to be concerned about the efforts to control the free flow of ideas.

Every day, booksellers in the U.S. stand for our freedom to read. Banning books is a dangerous act that opens up a very slippery slope.

We’ll be celebrating Banned Books Week from September 27 through October 3. Read the list of frequently challenged books and the reasons why they have been challenged. Learn about the American Booksellers for Free Expression.

If we want to remain a free and open society, let the people decide for themselves what ideas and stories are worthy. Allow parents to be the ones to screen what their children read. While some unsavory, even hateful ideas will make its way into print, the greatness of the American way of life that government not limit the free flow of ideas. It’s the foundation of who we are and this freedom is worth preserving.

Spread the word. Read a banned book.

Last week during our full week workshop, we discussed book industry trends and talked about the future of reading and interest in bookstores. In this high tech world, it seems we still thirst for something real: real conversation, real friends, real book recommendations, real books.

Silicon Valley's Face In A Book has doubled its size.

Silicon Valley’s Face In A Book has doubled its size.

One of the past Paz grads came to mind, Tina Ferguson, owner of Face In A Book in Eldorado Hills, California. Tina’s husband is a Facebook employee and as parents immersed in the technology industry, Tina acknowledged that her friends were limiting screen time and encouraging their children to have their face in a real book. Today, Tina has just expanded her store. Business is strong and she’s having a wonderful time owning a bookstore.

By the cover of the Lands’ End catalog that arrived last week, it’s not those of us in the book industry craving quality time to think and interact. The headline of the Lands’ End catalog reads, “Rule #1: unplug. There is no rule #2. QUALITY. TIME.” The image chosen for the catalog is a family gathered around a picnic table in the yard.

Today’s world is demanding. We are pulled in many directions and our gadgets demand our attention throughout the day. How nice to unplug and have an authentic experience.

Reading a book. Talking with others about books. Browsing bookstores. Those are truly authentic connections.

Bookstores typically aren’t pioneers when it comes to technology. We use book industry databases to help us navigate the growing world of books and can’t easily survive without the bookstore computer systems to manage the business, but otherwise, bookstores thrive on low-tech approaches to business. In today’s world, we often need to remind ourselves that this isn’t necessarily wrong.

Just think about the number of times you’ve called a business to automatically receive the recorded message that claims “your call is important to us…” and then you hang on the line and wonder if you’ll reach a real person. Conversations about implementing the $15 minimum wage includes corporations trying to find ways to automate more functions … to minimize the effect on shareholders.

Real connection requires the human touch.

Meaningful connection requires the human touch.

This week I read on Care2, an article by Anne Pietrbngelo entitled “7 Ridiculously Easy Ways to Do Good” and #3 was “When it’s people vs. technology, choose people.”

This is good advice for individuals. It’s great advice for companies.

We can love technology, but know its appropriate uses, switching to the human side of life to really connect. Long term, true relationships are formed this way.

An algorithm can give you a book recommendation, but it takes a real bookseller to listen to you explain what doesn’t work in a “search” box, then hand you some suggestions. You can browse online, but there’s nothing like hanging out in a bookstore, listening to people talk about their lives and their reading, and being surrounded by books that explore, explain, reflect on, and laugh at life.

You never know who you will meet, things you will discover, or what you will experience.

Our world is high tech and that won’t change. While our bookstores will be run on technology in the background, the real current is the human touch. It’s something that is and remains important.

We need to remind ourselves that it’s this human touch that forms the foundation of relationships and forms the foundation of a good business. It’s a good thing to keep this as our primary focus.

How is it that independent bookstores have not disappeared even though plenty of people predicted they would fall by the wayside like the record stores?

Harvard Book Store asks, "Tell Us Why You Love Our Bookstore".

The staff at the Harvard Book Store asked, “Tell Us Why You Love Our Bookstore”.

A Harvard Business School professor joined us during our one-day workshop at this year’s Winter Institute, the annual conference sponsored by the American Booksellers Association, with the goal of finding out why independent booksellers are so resilient.

It seems each decade members of the media find one more seemingly compelling reason that sparks the demise of the bookstore. Yet booksellers are creative and collaborative. They care and share and hang together in tough times. When booksellers put all of the energy and creativity together, something amazing usually results.

This is why independent bookstores are thriving, even in a digital world.

The first ever National Independent Bookstore Day was held on Saturday with great fanfare from coast to coast. In this morning’s issue of Shelf-Awareness (a free daily newsletter about the book business), we learned about the parties, events, decorated cakes and wine and locally crafted beer, the readings and signings, and the fun that took place in indie bookstores.

The first-ever National Independent Bookstore Day was sponsored by the American Booksellers Association May 2, 2015.

The first-ever National Independent Bookstore Day was sponsored by the American Booksellers Association May 2, 2015 and the celebrations took place in communities across the country.

 

Celebrating community at independent bookstores… what a great reason for a party.

Booksellers are thinkers and dreamers, entrepreneurs and business leaders. When the majority sees difficulty, indie bookstores are busy finding a way to turn the challenge into an opportunity … and building community, having fun along the way.

When terrible things happen, people seek answers and search for what can bring them comfort. In our country’s recent history, we’ve felt the shock of 9/11, the horror of Hurricane Katrina, and now, the discomfort and discontent of many social problems that have surfaced in Ferguson, Missouri. After now a series of killings of black people by police officers, our President and the people of  have acknowledged we have work to do. This work involves our collective attention.

When a crisis strikes, we search for understanding. Some look for comfort. While some people head to a church or a park, people also head to their neighborhood bookstore. While not many bookstore owners imagine the bookstore as a sanctuary when they decide to get into the business, when a crisis hits, it becomes clear that a bookstore is also a special kind of healing place.

It may be the peaceful quiet of browsing books, a symbol of knowledge and wisdom, that is the draw. Someone can leave the store with an escape novel, but the trip into the store helped in some way.

Others want interaction and dialogue. Left Bank Books, a St. Louis indie bookstore, not only stayed open after the Ferguson jury announced its verdict, but has scheduled a series of book discussions for a new group entitled #FergusonReads. Their website reads:

“The events in Ferguson have been upsetting for nearly everyone in our community. This reading group is an attempt to add some civility and context to the mix by exploring race, not only in St. Louis, but America as a whole.”

Bookstores can help the healing and spark conversation that improves our world

Bookstores can help the healing and spark conversation that improves our world

I’ve sent this link to my neighborhood book group. February is Black History Month and we’ve yet to select our books for 2015. I hope members of my book group will share the link with others too, exponentially expanding its reach.

One of the greatest competitive advantages of an indie bookstore is being part of the community. Helping the country face and work through its issues …. to help it reach its potential … is how we make a difference in our communities and beyond.

There have been so many positive articles about indie bookstores this week … The Huffing Post on “Indie Bookstores Are Making A Comeback”, The Cultureist with the “10 Best Neighborhood Bookstores in New York City”, starting with Sunday’s New York Times feature Literary Lions United that only adds to Amazon’s PR nightmare.

Artisan crafted literary scarves carried by Prairie Path Books.

Artisan crafted literary scarves carried by Prairie Path Books.

I predict this will be a wildly successful year for Small Business Saturday, the important shopping day after Black Friday on Thanksgiving weekend. Thanks go American Express and their marketing brilliance, more and more people have paused to think about where they shop … and what that says about their values.

This interest in everything local is visible in a growing number of ways in western culture. We’re eating locally grown foods, shopping with companies that will strengthen our local economy, and discover items made by real human hands.

That’s why it’s the era of indie and Etsy. Today, I received the monthly email from a new indie bookstore outside Chicago, Prairie Path Books. Featured are lovely scarves and gloves with a literary theme from Storiarts. I’ve got my wallet out and I want to be first in line for The Secret Garden scarf, beautifully presenting words and graphics from this precious classic story.

Indie bookstores and indie artisans. What a perfect pairing. You can’t beat having an indie bookstore with unique items in a neighborhood bookstore, run by your neighbors, in your community. Small can be powerful, especially when we’re playing the same tune and dancing the same dance.