Bookstore Merchandising
What a great independent bookstore!

- Vendor spinner racks take up prime space with the cheapest (often least interesting) merchandise
- The front of the bookstore and other prime sales areas are not maximized for impulse sales
- Non-book merchandise lacks presentation and appeal
- Merchandise is not displayed with price points in mind
- Focal point areas are not pre-planned
- Negative signs work at cross-purposes for store ambiance
- Service areas are a mess from the customer side of the counter, lack focus and a message of gratitude
- Impulse items are piled on and around the cash wrap with little organization or priority
- Prime spaces in sections aren’t utilized
- Signs aren’t used to their fullest as handselling tools
- Endcaps lack focus
- Maintenance items (like burned out bulbs and dirty paint areas) simply aren’t seen when you’re there every day
- Community posters and messages lack organization or a central display and crowd display windows